I’ll admit the plushies looked like alien beings when I first saw them in stores. Not owning a Squishmallow is like social suicide waiting to happen. My kids have their plushies from the brand that took Tik Tok by storm, even being a niche corner of the popular online platform. I collect Squishmallows because I’m an avid enthusiast for anything collectible. Each Squishmallow is a cuteness overload, but that’s for what the brand is known.
All this buzz helps drive the excitement for Squishmallows, further fueling the hunt and collectability factor.Whether you’re an avid enthusiast, a collector, or want to buy a new Squishmallow for your kid’s collection, this Axolotl Squishmallow Guide will show you the range inspired by endangered creatures. "And of course, we’ve got some of the world’s biggest influencers and pop-culture icons that are Squishmallows fans with recent social media shout-outs from Kim and Khloé Kardashian, Lady Gaga, Jessica Simpson, and others. "We don’t charge more for limited editions because we want all fans to be able to get any Squishmallows at any time - we wouldn’t be here if it wasn’t for them!" says Runken. If you're wondering if the rare nature of a Squishmallow means having to shell out more money, you'll be happy to know that that's not the case. Also, the limited squad releases are wildly popular because of the nature of how fans collect - they collect by character, squad, color, scale, and by type!" "We have a huge fan base that loves celebrating the brand! So, it’s really our core Squishmallow fans that have made the brand so popular. He says that Squishmallows are exceptionally popular on social media, noting that they have had more than 9 billion video views on TikTok and have been tagged 1 million+ times on Instagram. “There are numerous factors, including limited and seasonal squad releases, and of course the massive popularity of Squishmallows on social media driven by Gen Z," says Runken. We love how engaged our fans are and we try to make sure we always do our best to protect our fans so they always have the opportunity to get Squishmallows!”įrom the loveable cat named Cameron, who is one of the OG Squishmallows, to Lola, who is an adorable pink and purple tie-dye unicorn, we're rounding up what are expected to be the most sought after Squishmallows of 2023. “We don’t participate in any secondary market sales activity, so this is completely fan-driven. Of course, we had to learn more about these collectibles straight from the sources and learn how they become such an elusive kid’s brand.
Some of these plush toys, which retail between $5.99 - $39.99, have become so popular, they’re being sold on eBay for over $1,000 (yes, you read that correctly!). And trust us, once you get one in your hands, you'll understand - it really does feel like a squishy marshmallow. “Naming something can be challenging, but in this case, the unique one-of-a-kind feel of the plush toy gave us the name! It is super squishy when you hug it and reminds people of a marshmallow when you feel it! The combination of the two ultimately gave us the name Squishmallows.” Runken explains. If you ever wondered how the name came to be, it actually makes a lot of sense when you hear the story. “Squishmallows are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight 108!” “Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular of 2023. Currently, there are over 500 characters to choose from. Each character has a super distinct personality and even has an in-depth backstory, which is what makes them so covetable and relatable.The collective toys have been seen all over TikTok and been favored by celebrities ranging from Lady Gaga to Kim Kardashian and Jessica Simpson, to name a few. Squishmallows are super soft plush toys that have been touted as Gen Alpha’s version of the iconic Beanie Beanies, and rightfully so. The cozy and cuddly plush toy has amassed a gigantic following and has become a global phenomenon since debuting in 2017. It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows.
0 kommentar(er)
